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plz tell me....project topics in marketing for MBA student ..
Customer Satisfaction Survey
Consumer Perception Survey
Service Quality Study
Service Blueprinting
Service Process Mapping – Back stage, on-stage
Improving service quality using service blueprinting
Competition Analysis
Service standards
Study on effectiveness of employee’s role in service delivery
Effectiveness of channels (distributors/ DSAs) in service delivery
Effectiveness of channels (on-line/ Internet) in service delivery
Customer Data Analysis
Study of Institutional markets
Effectiveness of promotion schemes
Measurement of Brand awareness and brand perception
Customer Loyalty study
Study of purchase influencing factors
Customer Profiling
Advertising effectiveness study
bcg matrix

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